From 2023 to 2024, there was a 35% increase in Australian travelers heading to Vietnam. The nation was the ninth most popular destination of Australian travelers last year
Catching these trends, localities, destinations, and services providers have all prepared to serve increasing numbers of domestic and international visitors,
With joint efforts from businesses, local authorities, communities, and travellers, the road to green tourism, though not lined with roses, may be the most rewarding path forward for Vietnam’s tourism future.
Nestled at the gateway to Vietnam’s northwestern region, Yen Bai province is turning its rich cultural heritage into a powerful engine for sustainable tourism